The platform is rolling out a fresh option that allows them to lessen the volume of artificial intelligence-produced videos appearing in their timelines. This move comes as the service disclosed that it presently contains over 1 thousand million content made with AI.
Trial and Implementation
The update is being tested over the next few weeks before a widespread launch. This shift aligns with a rise in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A significant portion of this output is considered low-quality AI content, a term for inferior, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, from digital art to educational videos, and we intend to provide users the power to see more or less of that, depending on their own likes,” said a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service identified as made with AI. Overall, more than 100 million media items are submitted to the service every day, making AI content a relatively small portion of its complete catalog.
User Control Features
Members will be capable of limit or boost the level of artificial media they see by opening the content preference option in the application and selecting “AI-generated content”. Further subjects that can already be modified under the tool encompass politics, style, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines require users to identify lifelike artificially created content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its user guidelines.
In addition, the platform will now apply an artificially created watermark to content made using its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is aimed to help prevent users from trying to circumvent the labeling process.
AI Literacy Programs
The company is furthermore launching a $2m awareness program for professionals and institutions to produce educational content about ethical AI use. This project will assist non-profit groups specializing in teaching computer science.
Platform Protection
TikTok has supported its content review process, during controversy over plans to cut jobs for numerous safety staff in the UK. It is expected to reduce hundreds of positions in its user protection division in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most harmful content prior to it has to be seen by people. The platform announced a 76% decrease in shocking and graphic content seen by human moderators over the past year due to reliance on its automated systems.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is proving valuable work at speed.”
